Client
A retailer and wholesaler, specializing in premium furniture collections, sofas, and home décor.
Challenge
Renowned for its top-quality carpets, Kabalan Home sought to expand its brand identity beyond this niche. While recognized for exceptional carpets, the challenge was to showcase Kabalan Home as a destination for premium furniture. Featuring renowned brands like Enza Home and New Joy, the objective extended beyond carpet sales to spotlighting the diverse and high-quality furniture collection available.
Results
Following the projects, a highly successful integrated brand awareness campaign gained viral traction online, prompting expansion to in-store advertising and placement on all distributor trucks. Subsequently, we assumed comprehensive responsibility for their advertising initiatives, encompassing online campaigns, truck distributor promotions, and in-store displays. These displays included a variety of promotional materials such as banners, brochures, pamphlets, shelf talkers, and other visually engaging collateral. Notably, this extended scope also included managing the online digital presence for their top brands, Enza Home and New Joy.
In this innovative integrated campaign, Kabalan Home goes beyond selling carpets and furniture; it introduces a narrative where every piece becomes a cherished part of your home. More than just products, Kabalan’s offerings resonate with meaning, embodying a promise that they become a part of your family once welcomed into your space. The campaign unfolds a story of furniture that not only speaks to you but steadfastly has your back, creating a sense of familial connection with every purchase.
