Client
Second Cup is a global coffee retailer celebrated for its specialty beverages, offering a warm café ambiance across various countries.
Challenge
Second Cup faced the challenge of establishing a strong brand presence in its chains across Ghana, Lebanon, and Canada. Struggling to create an engaging brand identity, they encountered difficulties in attracting foot traffic and building an online following.
Results
Following the management of the Ghana account, we launched a successful campaign called #MeetMe @SecondCup, resonating with the target audience. This initiative encouraged people to gather at Second Cup for various purposes, from meetings and family time to homework sessions. Attendees checked in, shared pictures, and used the hashtag #MeetMe @SecondCup, creating significant engagement. The success of this campaign led to the expansion of our services to handle Second Cup’s accounts in Lebanon and Canada. Our efforts not only increased brand awareness but also fostered engagement, complemented by our effective management of paid ads.
Our campaigns strategically positioned Second Cup as the quintessential coffee choice, seamlessly integrating it into daily routines—whether enjoying music, taking a walk, or post-workout. Through compelling ads and dynamic online promotions, Second Cup transformed into an indispensable coffee companion, making it the go-to choice for an enriching and satisfying coffee experience you can’t be without.
