Client
Buffalo Wings & Rings, an American restaurant chain and sports bar is renowned for its flavourful buffalo-style chicken wings and a diverse menu catering to sports enthusiasts and casual diners.
Challenge
As a sports bar restaurant, Buffalo Wings & Rings was struggling to bring customers in especially during game nights. They wanted more brand awareness and an increase of sales. As they were on the verge of shutting down.
Results
Our strategic efforts produced remarkable results for Buffalo Wings & Rings, as we not only elevated their online brand awareness but also effectively doubled their sales within a mere four months through a comprehensive marketing approach. This encompassed impactful in-store promotions, strategic brand collaborations, and an integration between online and offline marketing initiatives. The creation of eye-catching billboards, roll-ups, brochures, menus, and trifold materials further contributed to this success story. By the second year, the culmination of our efforts saw the opening of their second franchise, marking a significant milestone for Buffalo Wings & Rings.
Our comprehensive approach extended to photography and video commercials, enhancing the visual appeal of Buffalo Wings & Rings. Additionally, we collaborated with Jim Beam and played a pivotal role in promoting themed events such as Thirsty Thursdays and Jim Beam & Tattoo Nights. Moreover, our efforts contributed to the promotion of initiatives like Family Sundays, Happy Hours, and Brunch, strategically focusing on traditionally slower days and transforming them into vibrant, successful events through our integrated online and offline marketing efforts.
