Client
Cherry Beauty Lounge, a unisex haven, offers a spectrum of beauty services including laser hair removal, hairstyling, and professional makeup for a comprehensive and rejuvenating experience.
Challenge
Cherry Beauty Lounge encountered the challenge of limited awareness about its services and special promotions, coupled with a crucial misconception that it catered exclusively to women rather than being a beauty lounge for both men and women. This lack of clarity contributed to a substantial decline in sales, as Cherry struggled to establish a strong presence both online and in-store, hindering its overall performance in the beauty and wellness market.
Results
Following the integration of their online and offline marketing, where we managed paid ads, promotions, designs, brochures, banners, offers, and flyers, we strategically emphasized Cherry Beauty Lounge as a unisex haven for both men and women. This comprehensive approach not only resulted in a notable surge in sales but also successfully attracted a broader male clientele. Our campaign achieved viral status on Instagram, creating a buzz and establishing Cherry Beauty Lounge as the go-to destination, ultimately becoming the talk of the town.
Following its viral sensation on Instagram, Cherry Beauty Lounge swiftly emerged as the premier beauty lounge for university students. It not only became the favoured destination for their beauty needs but also a preferred spot for sharing experiences on social media. University students found delight in being part of the brand and community, making Cherry Beauty Lounge the go-to choice and a prominent topic of discussion within campus circles.
